Podcasts : Next B2B Marketing Trend

Podcasts are becoming a popular channel for B2B marketers as they provide an opportunity for businesses to:

Share thought leadership

Sharing thought leadership through podcasts can be a great way to establish yourself as an authority in your field and connect with a wider audience. Before creating a podcast, it’s important to identify who your target audience is. Who do you want to reach with your thought leadership? What are their interests and pain points?

Showcase their products and services

Plan out the topics you want to cover in your podcast that relate to your products and services. You can discuss the benefits of your products and services, share case studies of how your offerings have helped customers, or interview customers to get their feedback. While you don’t want to make your podcast overly promotional, you can mention your products and services in a natural way during your podcast. For example, if you’re discussing a specific topic, you can mention how your product or service can help solve a related problem.

Connect with potential and existing customers

Sharing stories from satisfied customers can be a powerful way to showcase your products and services. Consider interviewing satisfied customers and sharing their stories on your podcast.