Metaverse is the next iteration of the internet. It will provide fresh look on the way consumer interacts with technology & also with brands.
partnership is the core ethos of Metaverse. Almost all marketing activity revolves around networking. Sime of the ideas & strategies to grow your business in the Metaverse.
Metaverse advertising
There are new ways to place advertainments in this virtual wotld..
- Mimic the real world: Brands can learn from outdoor advertising strategies. Billboards, signage, posters are typical ways brands can place their ads.
- Experience matters: Can brands enhance consumer experience. By opening virtual retail stores near the relevant location can boost the sale. Gucci has partnered with Roblox to open it’s store in it’s game based Metaverse.
- brands can place their ads.
- Event placement: Metaverse is live & buzzing with events. Brand can get customer exposure by collaborating with appropriate event.
- Build own: Ambitious brands can build their own Metaverse & customize their offering exactly as per their vision.
- Digital goods are good: Digital goods, digital fashion not only gave brands quick cashflow. They also acts as advertising vehicle which can travel across the Metaverse as per customer’s journey across the terrain.
Brand promotion
Brands can get relevant exposure by utilizing various techniques as below
- NFT & brand: NFT’s value is directly linked with brand’s business value. NFT & brand value have cyclic relationship. More you promote business more your NFT value increases. As NFT’s grow that have positive impact on your business brand.
- Interactive Events: Live & interactive events makes your brand more authentic & real . Live interaction is the crux of Metaverse philosophy. So Metaverse events should propel your brand to the next level.
- AR content: SEO has different meaning in Metaverse. Why not create augmented reality(AR) content? If you are in tourism business create virtual tour across different locations. That will attract Metaverse users & search algorithms.