Fundraising trends for 2023

Physical gatherings have made a definitive comeback

In-person gatherings foster trust and transparency due to the longer-lasting connections made through face-to-face communication. Attendees of physical events are more likely to remain engaged with the content as they are less likely to be distracted by other tasks, such as making tea.

These advantages are crucial and have led charitable organizations to return to in-person events. However, it is important not to overlook the benefits of virtual events, which include overcoming geographic barriers, broadening audience reach, reducing travel costs, providing a platform for those more comfortable communicating online, and allowing for individual digital interaction that may be challenging to achieve in-person.

Adopting a flexible approach to giving can result in an increase in donations

Donors require flexible donation options, which charities can provide through various methods. For instance, charities can enable donors to adjust recurring donation amounts, adopt digital payment technologies that allow for easy modification, or collaborate with available apps. Since flexible giving is likely to become increasingly important in the future, it is advisable for charities to embrace this approach sooner rather than later.

The movement of Gaming for Good is gaining momentum

It is simple for gamers to incorporate donation buttons into their streams, allowing them to request contributions from their audience. For example, viewers may choose to donate small amounts of money when the gamer accomplishes a remarkable feat or makes a humorous or insightful comment. Alternatively, some viewers may choose to donate money as an expression of empathy when the gamer makes an error, loses a life, or experiences a setback – a form of fundraising that we certainly support.