The integration of digital technologies across food production, processing, distribution, and consumption constitutes the digital transformation of the food industry. The primary objectives of this digitalization are to increase transparency in the food supply chain, enhance efficiency, reduce expenses, and ultimately, elevate the overall customer experience.

Cloud 

To enhance agility and responsiveness towards rapidly evolving market conditions, food companies expedited their shift to cloud computing.

AI

Facilitating growth and minimizing food waste, artificial intelligence technologies and real-time analytics are instrumental in enabling food companies to swiftly adapt to trends.

Omnichannel

The COVID-19 pandemic emphasized the significance of catering to customers through online platforms, which became a vital aspect for all industries, including the food sector. Consequently, food companies witnessed a drastic transition from restaurants and institutions to retail markets.

Sustainability

The increasing demand for knowledge about the food products being purchased is compelling food companies to utilize advanced technologies such as the Internet of Things (IoT) to offer supply chain transparency to their customers.

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Podcasts : Next B2B Marketing Trend

Podcasts are becoming a popular channel for B2B marketers as they provide an opportunity for businesses to: Share thought leadership Sharing thought leadership through podcasts can be a great way to establish yourself as an authority in your field and connect with a wider audience. Before creating a podcast, it’s important to identify who your…

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Next DeFi Trends

Crypto bridges Cross chain technology aims to solve the problem of not being able to trade across different blockchain platforms. Currently, developers are working on two types of crypto bridges. The first type is called a trusted bridge, which involves a central authority that transfers native coins or tokens between blockchains. The second type is…

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B2B marketing : Next trends

ABM is here to stay (ACCOUNT-BASED MARKETING) According to a survey, around 45% of marketers are currently experimenting with or have already integrated account-based marketing into their B2B marketing strategies, and 75% are planning to adopt ABM in the future. The primary objective of ABM is to increase the effectiveness and efficiency of marketing while…

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Blockchain & Retail Industry

Despite extensive testing and implementation of blockchain technology by digital-first organizations, many brick-and-mortar retailers are yet to recognize its potential. A Deloitte study reveals that more than half of every dollar spent in retail locations is influenced by internet interactions, which generate expectations of price transparency, convenience, and relevance. The technology facilitates real-time tracking of…

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Web 3 Gaming Trends

Focus on ownership as a central aspect Since most Web3 games utilize blockchain technology, the ownership of your assets is guaranteed to remain with you even after they are sold because they are linked to the player rather than the game. This specific aspect of the Web3 gaming industry safeguards investments and promotes fair play…

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Consumer Trends to Guide Your Business in 2023

1. Customers affected by inflation are looking for bargains. Although there’s a forecasted increase in the luxury goods market this year, mid-tier or “aspirational luxury” brands may find it challenging to provide value to their customers without compromising their reputation. As a result of reduced spending, brand loyalty has weakened, and consumers are seeking deals….