Generate marketing content from project briefs


Manual content creation processes can be time-consuming and tedious. Coordinating between different platforms and tools to create content based on briefs can lead to inefficiencies and errors. Companies and individuals need a more streamlined and automated content creation workflow to save time and effort.

Workflow 1: Trello → Zapier → Writer → Dropbox
Automate the content creation process using Zapier and AI. By integrating Writer, Trello, and Dropbox, you can efficiently generate content from briefs, edit it seamlessly, and store it for later use. Find step-by-step guide below on how to set up this automated workflow yourself.

Workflow 2: Asana → Zapier → Writer → Google Doc
To simplify content creation and eliminate the manual effort of starting outlines or drafts, businesses can utilize an automated workflow using Zapier, Asana, Writer, and Google Docs. This integration allows Writer to automatically create content based on new projects added in Asana and then sends it directly to a Google Doc for editing or immediate use.

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Trello → Zapier Writer  Dropbox

  1. Set Up Trello Project and Brief
    Create a new Trello project where you will manage content creation tasks.
    In the Trello project, create a card with a brief that outlines the content you want to be generated. Include all the necessary details and instructions for the writer.
  2. Configure Zapier
    Sign up for a Zapier account if you haven’t already.
    Create a new Zap (automated workflow) in Zapier.
    Choose Trello as the trigger app and select “New Card” as the trigger event.
    Connect your Trello account to Zapier.
  3. Set Up Writer Integration
    Select Writer as the action app for the Zap.
    Choose the “Create Content” action event.
    Connect your Writer account to Zapier.
    Map the fields in the Writer action event with the information from the Trello card’s brief. This will automatically send the content prompts to Writer.
  4. Configure Dropbox Integration
    Select Dropbox as the action app for the next step in the Zap.
    Choose the “Add File” action event.
    Connect your Dropbox account to Zapier.
    Map the fields to specify where the content should be saved in Dropbox. This could be a specific folder or a file naming convention.
  5. Review and Test the Zap
    Review the configuration of your Zap to ensure all the information is correctly mapped and integrated.
    Test the Zap to verify that the content prompts from the Trello card are successfully sent to Writer and then saved in the designated Dropbox location.
  6. Edit and Use the Generated Content
    Once the content is added to the Dropbox file, you can easily access and edit it as needed.
    Use the content in your marketing materials, website, social media, or any other platform based on your requirements.

Asana Zapier Writer  Google Doc

  1. Integrate Asana and Writer
    Connect your Asana account and Writer account to Zapier, enabling smooth communication and data exchange between the two platforms.
  2. Create the Zap
    Set up a new Zap in Zapier to initiate the automated content creation workflow.
  3. Trigger Event
    Choose “New Project” in Asana as the trigger event for the Zap. This event will be the starting point for the automation whenever a new project is added in Asana.
  4. Action Event
    Select “Create Content” in Writer as the action event for the Zap. This event will enable Writer to generate content based on the details from the new Asana project.
  5. Content Generation
    Configure the Writer action event to create content, which can be an outline or a draft, using the information and instructions provided in the new Asana project.
  6. Send Content to Google Doc
    Choose “Add Content to Google Doc” as the next action event in the Zap. This will automatically send the generated content from Writer to a designated Google Doc.
  7. Editing and Usage
    Once the content is in the Google Doc, you can easily access and edit it according to your requirements. Use the content for blog posts, landing pages, emails, or any other purpose as needed.
  8. Optional Notification
    For collaborative workflows, you can add an optional notification step to alert team members about the availability of new content in the Google Doc for their review or feedback.